Vibrant Parent-Focused Brands

Vibrant Parent-Focused Brands

Vibrant Parent-Focused Brands

Cookma, the West Coast meal delivery service and product line for parents, boasts an uplifting and vibrant brand identity designed by Landscape. With a warm, emotional aesthetic, the premium brand aimed to exude a sense of luxury and refinement. The brand was launched by Lisa Chatham and pays homage to Ayurveda and traditional wisdom. Cookma aims to nourish new mothers through this traditional knowledge. The earth-toned color palette features creamy hues complemented by rich terracotta shades and pastel gradients.

Chatham says: “Modern cultures don’t recognize the importance of caring for a woman after childbirth the way we did traditionally. Pregnancy is about the mother, while post-birth tends to focus on the baby. The Ayurvedic approach considers the void that is left when the baby leaves the body and fills this space with nourishment. It is this approach of holistic nutrition that I want to share.”

Image Credit: Cookma

Source:https://www.trendhunter.com/trends/cookma

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