Patio Behavior Badges

Patio Behavior Badges

This summer, as a follow-up to Boston Pizza’s 2021 patio retraining campaign, the restaurant chain will be rewarding “pro-patio moves” with its custom badges. Boston Pizza’s new tongue-in-cheek campaign will celebrate a wide range of patio accomplishments like leveling a rickety table with a folded coaster, ordering tacos on a day other than Tuesday, and more.

“Canadians know how to enjoy a patio better than any nation on Earth – mainly because we know how fleeting those summer days are,” said Cam Boyd, ECD of john st., the agency responsible for the new advertising campaign. “With the most patios in the country, it was Boston Pizza’s responsibility to acknowledge their proficiency and become the place where those in the know, patio.”

People simply scan the QR code at BP patios to collect digital badges for their Patio Handbook. It serves as a collection repository, tool for tracking progress and resource for learning more about other badges. Those with a full collection at summer‘s end will get the chance to win one of five BP gift cards, as well as a real-life set of their full badge collection.This summer, as a follow-up to Boston Pizza’s 2021 patio retraining campaign, the restaurant chain will be rewarding “pro-patio moves” with its custom badges. Boston Pizza’s new tongue-in-cheek campaign will celebrate a wide range of patio accomplishments like leveling a rickety table with a folded coaster, ordering tacos on a day other than Tuesday, and more.

“Canadians know how to enjoy a patio better than any nation on Earth – mainly because we know how fleeting those summer days are,” said Cam Boyd, ECD of john st., the agency responsible for the new advertising campaign. “With the most patios in the country, it was Boston Pizza’s responsibility to acknowledge their proficiency and become the place where those in the know, patio.”

People simply scan the QR code at BP patios to collect digital badges for their Patio Handbook. It serves as a collection repository, tool for tracking progress and resource for learning more about other badges. Those with a full collection at summer‘s end will get the chance to win one of five BP gift cards, as well as a real-life set of their full badge collection.

Source:https://www.trendhunter.com/trends/patio-behavior-badges

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